Monterey Bay Adult Day Care

Monterey Bay Adult Day Care is south Santa Cruz county’s first non-profit senior day care. It prides itself in providing a safe place for the elderly and disabled during the day.

See more in my PDF Portfolio

Click here to see website in action.

Project Outline


Our goal with this project was to raise funds successfully in order to open a nonprofit adult day care. The plan consisted of the following:

  • Co-ordinating a fundraiser campaign and use social media and press to direct attention to it.
  • Supporting this fundraiser through a fresh and recognisable brand voice that reflects closely what the founder envisions and what is to be provided to the community.
  • Updating the website, social media pages and print materials to act as the backbone of this effort.

Web & Print


A brand guideline was developed over a few weeks, using the previous design for Monterey Bay Adult Day Care as a springboard for further ideas. A colour scheme, accompanied by names that reflect goals of the organisation were chosen, in addition to typefaces and a brand new logo, based on the leaf-motif of the previous one, but including a strong message that lines up with the adult day care: Giving the children of yesterday a place to enjoy being seniors today.

See More