Monterey Bay Adult Day Care

Monterey Bay Adult Day Care is south Santa Cruz county’s first non-profit senior day care. It prides itself in providing a safe place for the elderly and disabled during the day.

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Project Outline

Our goal with this project was to raise funds successfully in order to open a nonprofit adult day care. The plan consisted of the following:

  • Co-ordinating a fundraiser campaign and use social media and press to direct attention to it.
  • Supporting this fundraiser through a fresh and recognisable brand voice that reflects closely what the founder envisions and what is to be provided to the community.
  • Updating the website, social media pages and print materials to act as the backbone of this effort.

Web & Print

A brand guideline was developed over a few weeks, using the previous design for Monterey Bay Adult Day Care as a springboard for further ideas. A colour scheme, accompanied by names that reflect goals of the organisation were chosen, in addition to typefaces and a brand new logo, based on the leaf-motif of the previous one, but including a strong message that lines up with the adult day care: Giving the children of yesterday a place to enjoy being seniors today.

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